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Seismic Buys Percolate to Deliver Personalized Content

Sales content recommendation vendor Seismic also has a new partner: it is buying content management vendor Percolate. The deal will make it easier for marketers and sales teams to deliver consistent, personalized content across all channels and all stages of the customer journey. As one should.

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CDP Netcore Buys AI-Driven Personalization Vendor Boxx.ai

November 7, 2019

Sorry the newsletter is so late today, Dear Reader. It’s a long story involving electrical connectors, eggnog, and a moose. But you wouldn’t be interested. Instead, we have the third acquisition of an AI-based predictive tool by a CDP vendor in the past week. This time it’s Netcore, a messaging platform with a CDP inside, purchasing Boxx.ai, a personalization and recommendation engine. Definitely a trend going on here.

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Veeva Buys Crossix Personal Medical Data Compiler for $430 Million

November 5, 2019

We have a couple of other, small martech acquisitions today: opportunity manager Costello by sales engagement platform SalesLoft and procurement management system Scout RFP by administration platform Workday. But we won’t mention them. Instead, here’s completion of a $430 million acquisition by pharm industry services company Veeva. Target is Crossix, which compiles medical and other data on more than 300 million people in the U.S. and uses it to measure and optimize marketing campaigns to consumers and health professionals.

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