Lots of personalization industry news today, Dear Reader. Retail-oriented analytical CDP Manthan and recommendation engine RichRelevance have announced a “path to consolidating” pending regulatory approvals. The firms will start joint sales and marketing right away. If this sounds vaguely familiar, it’s because analytical CDP Amperity bought recommendation engine Custora just yesterday.

You’ve surely heard already that Google’s parent company Alphabet is buying Fitbit for $2.1 billion, and don’t need me to point out that this is about collecting data, not selling wearable devices. So let’s instead report that panel-based customer research company UserTesting has acquired fabulously-named Truthlab, which uses AI to find highlights in video feeds. As with Fitbit, the goal is to extract useful information from people’s behaviors. It’s Zuboffian!

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.