Let’s talk about talking. Call analytics vendor Marchex has released a variety of AI-powered features that interpret phone conversations. Applications include identifying consumer intent, predicting churn, and evaluating salesperson performance.
The CDP industry continued its rapid growth and even more rapid evolution, according to the latest semi-annual Industry Update from the CDP Institute. Record funding, expansion outside the U.S., and a new class of “operational” CDP vendors were just part of the excitement. You can imagine the rest or download the report.
SugarCRM is also touting unified data, in the form of its new “Intelligent Customer Experience platform, which unifies disparate data into a single ‘time aware’ customer data model.” It just announced platform-based applications for marketing automation, sales automation, and customer service and will likely add others in the future. They don’t call their platform a CDP although it might qualify.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.