Signavio also took a dip into the money pool, coming out with a $177 million Series C. They sell systems for business process management, which is relevant here because some of those processes involve customer experiences. Total funding is now $230 million.
The Federal Trade Commission has reportedly approved a $5 billion settlement with Facebook over privacy violations. The deal was widely criticized as a slap on the wrist and the company’s stock price rose after the announcement. But it’s still by far the largest privacy fine ever and roughly twice the maximum 4% of revenue allowed under GDPR.
Despite consumer doubts, marketers have clearly begun to think that privacy is good business. Exhibit 1: when Marketing software company Cheetah Digital announced purchase of interactive experience platform Wayin, they described it in terms of collecting “zero party data” for permission-based marketing. Exhibit 2: Neustar has opened its “Identity Data Management Platform” to data from Freckle, which pays consumers directly for access to their information.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.