We might as well stick with mobile to the end. TargetCircle provides mobile marketing tools and a marketplace with more than 450 mobile ad channels. They just merged with TapHeaven, which offers an automated platform to manage and optimize mobile ad campaigns.
Dun & Bradstreet yesterday announced a deal to buy B2B CDP Lattice Engines. The company describes the purchase as complementing D&B data with Lattice’s AI-based marketing analytics. And they’re not shy about terminology: the headline announcing the acquisition says it will “position Dun & Bradstreet as leading Customer Data Platform provider.”
Maybe you don’t trust a CDP vendor’s survey about data integration. Well, Adobe is definitely not a CDP vendor and their recent Digital Trends Report by Econsultancy also found that building a holistic customer view is marketers’ top challenge (44%), followed by tracking marketing effectiveness (41%) and ensuring consistent experience (40%). Even more impressive: 32% of customer experience leaders had a highly integrated cloud-based technology stack compared with just 7% of non-leaders. More here about priorities, impact of data privacy rules, and other interesting topics.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.