CDP Evergage Adds Survey Tool
The ability to offer surveys is a genuinely new feature for Evergage. It may seem minor but Evergage is a CDP and you do seem interested in CDP vendor announcements, Dear Reader. So here you go.
The ability to offer surveys is a genuinely new feature for Evergage. It may seem minor but Evergage is a CDP and you do seem interested in CDP vendor announcements, Dear Reader. So here you go.
If there’s any universally accepted truth among data-driven marketers, it’s that ad placements based on individual data are more effective than placements based on context (i.e., the publication where an ad appears).
Another perennial challenge that suddenly seems to have many solutions is measuring the impact of advertising on retail sales. Nielsen Catalina Solutions, which combines Nielsen TV viewing data with Catalina’s retail purchase information, has just launched new variation of its service. This one is focused on measuring the combined impact of ads viewed on different types of TV and video devices.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.