Knowledge Graph Developer Stardog Raises $9 Million

Customer Data Platforms are mostly technology providers, although they offer just enough services to set up their systems and keep them running. Stardog is pure technology: it gives IT experts a “knowledge graph” to connect disparate information sources. Firms like Stardog matter to marketers because they reduce costs for CDP vendors or others who adopt their technology. Stardog just added $3 million to its Series A financing, raising the total to $9 million.

Customer Data Platform vendor BlueVenn has acquired LEAP media solutions, which builds marketing databases and runs marketing programs for U.S. media companies. LEAP has long used BlueVenn technology. It’s another example of CDP vendors adding more services.

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The number of Customer Data Platform (CDP) vendors more than doubled in 2017, according to the CDP Industry Update released today by the CDP Institute.

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Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%). But just 32% are fully satisfied with the results of their marketing investments. They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.

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Knowledge Graph Developer Stardog Raises $9 Million

More News

CDP BlueVenn Buys Marketing Services Agency LEAP Media Solutions

Customer Data Platform Industry Doubled in 2017: CDP Institute Report

Marketers Struggle to Get Value from Tech: Salesforce