This CMO Council report is a bit more positive: 56% said they met their revenue goals despite market turbulence.  But 37% say their marketing campaign execution needs improvement.  CDP ranks second (49%) on their list of most valuable investments, trailing only gen AI (57%).

Following a dramatic decline in revenues from its advertising business, Oracle announced it was exiting the space during its fiscal Q4 2024 earnings call. The decline was precipitous, from $2 billion in 2022 to $300 million in fiscal year 2024. The decision comes despite a history of costly adtech acquisitions.