Tableau announced plans to become a complete data platform, extending backwards from its data visualization interface to data preparation tools, a high-scale in-memory database, natural language queries, and machine learning-based recommendations. Customer data is just one part of the picture but surely an important one.

In largely unrelated news, research firm Forrester and software vendor Verint have partnered to embed Forrester’s Customer Experience Index surveys within Verint Enterprise Feedback Management deployments. Forrester will analyze data from the surveys, compare them to benchmarks, and display the results within the Verint solution. This will help companies measure the quality of the experiences they’re providing and identify areas for improvement.

It’s deal-making time for generative AI model builders and publishers who can provide them with quality data.  Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions.  Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.