Back in sales and marketing land, 33% of executives say that lack of unified customer data is a top challenge to providing exceptional customer experience. Only poor communications (46%) and misalignment (42%) between teams rank higher. Poor alignment is the biggest obstacle to creating a unified customer view, ranking ahead of technology and data quality.
Data integration platform Fivetran also finds companies are struggling with data: 82% of Enterprise Resource Platform (ERP) users say they’re making decisions based on stale data and 85% say this is leading to lost revenue. Just 23% say they have real-time access to ERP data even though 86% say they need it. Say, do you think Fivetran can help?
No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast. Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.