We rarely write about blog posts but know you’re curious about the CDP-like CX Unity product that Oracle announced last month. So you’ll probably appreciate this Customer Experience Matrix blog post clarifying what it does. Bottom line: it’s closer to the CDP Institute’s CDP definition than it originally seemed.

Finally, ad blocking recovery vendor Blockthrough has purchased adblocking analytics vendor Pagefair. Blockthrough serves a “safe, light, and un-intrusive ad experience” to adblock users who have opted into “Acceptable Ads”, recovering about 70% of the revenue that would otherwise be lost. This is at least vaguely interesting, right Dear Reader? Hello?

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.