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65% of Executives Say Their AI Systems Are Biased: RELX Report

Regulators are still mostly ignoring bias in Artificial Intelligence, although we hear scattered rumblings. This report from RELX raises the alarm: 65% of executives say their current AI systems are biased. For added background, check out this 71-page introduction to the topic from the IAB.

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UK Anti-Trust Agency Orders Meta/Facebook to Sell Giphy

December 3, 2021

Here’s a de-acquisition story just to mix things up: the United Kingdom’s Competition and Markets Authority has ordered Meta, owner of Facebook, to reverse last year’s purchase of animated GIF distributor Giphy.  The Authority felt the deal reduced potential competition for ad sales and could let Facebook/Meta reduce other competitors’ access to Giphy GIFs or demand more data from them.  It’s one more sign that regulators everywhere are turning on Meta/Facebook after years of neglect.

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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