In case you’re wondering, Department of the Obvious Senior Intern Jamie is safely sheltering in the attic. But he still keeps an eye on industry news and just shared this survey from marketing agency Element-R Partners, which found that 74% of marketers had changed or reduced activities during the pandemic. A majority (61%) were somewhat or highly annoyed by business-as-usual messages.
I never expected to write that headline and you never expected to read it, Dear Reader, but such are the times. Two-thirds (69%) of respondents to this Monday.Com survey said they enjoy working from home more than they expected and 54% said they’re more productive than at the office. Things are so bad that I’m printing this without a link to the full survey.
Attribution is the mother of all measurement challenges. Neustar and iSpot.tv have connected their data to make it a little easier. iSpot tracks ad views across 12 million opted-in smart TVs and lets clients add their own information including retail sales. Neustar is integrating iSpot data with its own consumer information, enabling advertisers to build richer audience profiles and attribution analyses. Problem not quite solved but it’s one more piece of the puzzle.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)