We’ll just tuck in this unpleasant economic news, because, really, who needs it? Communications agency 10Fold reports that 79% of the B2B tech companies they surveyed report moderate to severe revenue impact due to economic conditions in 2023. One the bright side, 75% plan to increase their marketing budgets in 2024.
This survey from Merge, which sells product integration tools, highlights the challenges of working outside an app store to build integrations on your own. It found 68% of companies have built fewer than 10 integrations with customer-facing systems, even though they’d like many more. CRM and marketing automation integrations are the most common, and home-built integrations often face problems with performance, scalability and long-term maintenance.
A tip to US lawmakers indicated user data coming in regularly over Apple & Google servers is being provided to the US and unspecified foreign governments. The data is generated by app push notifications that alert users via audio “dings” when news or messages come in. Surveillance of that data can facilitate government surveillance of how users use specific apps. The companies have said, now that information has been revealed, they will reflect that transparency going forward. ??Why not before??
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.