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79% of B2B Tech Companies Felt Revenue Impact of 2023 Economic Weakness: 10Fold Survey

We’ll just tuck in this unpleasant economic news, because, really, who needs it? Communications agency 10Fold reports that 79% of the B2B tech companies they surveyed report moderate to severe revenue impact due to economic conditions in 2023. One the bright side, 75% plan to increase their marketing budgets in 2024.

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Companies Struggle to Build Custom Product Integrations: Merge Survey

December 12, 2023

This survey from Merge, which sells product integration tools, highlights the challenges of working outside an app store to build integrations on your own. It found 68% of companies have built fewer than 10 integrations with customer-facing systems, even though they’d like many more. CRM and marketing automation integrations are the most common, and home-built integrations often face problems with performance, scalability and long-term maintenance.

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Apple & Google fess up to sharing data with governments

December 12, 2023

A tip to US lawmakers indicated user data coming in regularly over Apple & Google servers is being provided to the US and unspecified foreign governments. The data is generated by app push notifications that alert users via audio “dings” when news or messages come in. Surveillance of that data can facilitate government surveillance of how users use specific apps. The companies have said, now that information has been revealed, they will reflect that transparency going forward. ??Why not before??

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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