We’ll just tuck in this unpleasant economic news, because, really, who needs it? Communications agency 10Fold reports that 79% of the B2B tech companies they surveyed report moderate to severe revenue impact due to economic conditions in 2023. One the bright side, 75% plan to increase their marketing budgets in 2024.
This survey from Merge, which sells product integration tools, highlights the challenges of working outside an app store to build integrations on your own. It found 68% of companies have built fewer than 10 integrations with customer-facing systems, even though they’d like many more. CRM and marketing automation integrations are the most common, and home-built integrations often face problems with performance, scalability and long-term maintenance.
A tip to US lawmakers indicated user data coming in regularly over Apple & Google servers is being provided to the US and unspecified foreign governments. The data is generated by app push notifications that alert users via audio “dings” when news or messages come in. Surveillance of that data can facilitate government surveillance of how users use specific apps. The companies have said, now that information has been revealed, they will reflect that transparency going forward. ??Why not before??
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.