Anyone who’s tried to pry an iPhone from the fingers of its owner knows that Apple and Android serve very separate markets.  That wasn’t clear to the judge in Epic Games’ app store monopoly suit against Apple two years ago, but a jury saw things differently yesterday in Epic’s parallel suit against Google’s Play Store.  Google will appeal the decision, of course, but it seems that alternative payment options are only a matter of time.

We’ll just tuck in this unpleasant economic news, because, really, who needs it? Communications agency 10Fold reports that 79% of the B2B tech companies they surveyed report moderate to severe revenue impact due to economic conditions in 2023. One the bright side, 75% plan to increase their marketing budgets in 2024.

In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.