You were very interested in Wednesday’s news about MediaMath’s $225 million funding, Dear Reader. So I thought you might also like this study from IPONWEB, which finds that most agencies are managing programmatic ad buys using their own technology exclusively (49%) or in combination with third party products like MediaMath (34%). As you might guess, IPONWEB sells that sort of thing.
Remember GDPR? Just 27% of EU firms and 12% of U.S. firms met the May 25 compliance deadline but 76% and 68% respectively expect to comply by the end of 2018. When asked why they were complying, 54-59% cited customer expectations compared with 39-41% citing partner demands or fear of legal action.
Integration platform SnapLogic put a dollar value on companies’ data tech investments and the benefits of success. They found the average business will double its spend on data activation to $1.7 million in five years and expects to add $5.2 million revenue in return. Customer data was ranked as most valuable by 69% of respondents, far ahead of IT data (50%) and internal financial data (40%).
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.