83% of Agencies Use Own Tech for Programmatic Ad Buys: IPONWEB Study

You were very interested in Wednesday’s news about MediaMath’s $225 million funding, Dear Reader. So I thought you might also like this study from IPONWEB, which finds that most agencies are managing programmatic ad buys using their own technology exclusively (49%) or in combination with third party products like MediaMath (34%). As you might guess, IPONWEB sells that sort of thing.

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Customer Data by Far the Most Valuable: SnapLogic Survey

July 12, 2018

Integration platform SnapLogic put a dollar value on companies’ data tech investments and the benefits of success. They found the average business will double its spend on data activation to $1.7 million in five years and expects to add $5.2 million revenue in return. Customer data was ranked as most valuable by 69% of respondents, far ahead of IT data (50%) and internal financial data (40%).

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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