83% of Agencies Use Own Tech for Programmatic Ad Buys: IPONWEB Study

You were very interested in Wednesday’s news about MediaMath’s $225 million funding, Dear Reader. So I thought you might also like this study from IPONWEB, which finds that most agencies are managing programmatic ad buys using their own technology exclusively (49%) or in combination with third party products like MediaMath (34%). As you might guess, IPONWEB sells that sort of thing.