Measurement is a topic of endless fascination because the old methods are fading and it’s not clear what will replace them.  DoubleVerify is an aggressive contender, building on its core business of checking whether web ads are actually seen (now trendily known as attention measurement).  Their latest project connects ad views with real-time purchase data from six-million-member panel tracked by Attain.

Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems.  The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions.  The company refers to it as a CDP and it does appear to tick all of our boxes.