Sticking with news from martech vendors, cross-channel solution provider and CDP vendor Cheetah Digital released a massive Econsultancy report on consumer shopping behavior, privacy concerns, communication channels, loyalty, and other topics across six countries. Headline finding: just 17% of U.S. consumers find personalized ads helpful. But there’s tons more.
Marketers are struggling to react quickly to customer behavior: half need more than one week to measure campaign impact, according to this CMO Council report. Even worse, just 29% orchestrate customer treatments based on real time behavior and 81% feel they are not fully meeting customer expectations. Disconnected systems and data complexity rank high on the list of obstacles.
SurveyMonkey is making it easier for non-experts to run their own market research projects by bundling research designs, a global survey panel, and AI-driven results analysis. They’ve released seven packages, called Expert Solutions, to analyze ad creative, video creative, product concepts, packaging design, logo design, brand names, and messaging statements. Who said AI would replace truck drivers first?
There’s no shortage of lawsuits by publishers against genAI platforms for copyright infringement; now major studios are getting with the program. Walt Disney and Comcast’s Universal are accusing Midjourney of using some of their best known characters (think Darth Vader and the Minions) in its AI image generator — a “bottomless pit of plagiarism,” they say. No response yet from Midjourney.