Personalization is probably the main way that consumers interact with AI-based marketing. This Optimove survey finds just 26% feel “very positive” about it, while another 27% think it’s beneficial but have some reservations, 28% have objections, and 19% are neutral. Concerns about data use and being watched head the list of objections to AI; only 15% of respondents had no concerns at all.
Efficiency, segmentation, and research top marketing leaders’ list of items to improve, in this Aptitude8 survey, but improving the data hygiene these all rely on ranks last. Seems to be a bit of a disconnect. Also interesting: personalization is the least common use of AI (25%). Measurement (47%) and research (43%) head the list and content creation (38%) is somewhere in the middle.
Consumers may be lukewarm about AI, but they are passionate about their apps. Cisco finds that 88% have stopped using an app due to performance issues in the past year and 76% are trying to limit the number of apps on their devices. Two-thirds (66%) now want to use only the best apps and expect an exceptional digital experience as a standard. How exceptional can be standard, I don’t know.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.