Two-thirds of Consumers Expect Exceptional App Experience as a Standard

Consumers may be lukewarm about AI, but they are passionate about their apps.  Cisco finds that 88% have stopped using an app due to performance issues in the past year and 76% are trying to limit the number of apps on their devices.  Two-thirds (66%) now want to use only the best apps and expect an exceptional digital experience as a standard.  How exceptional can be standard, I don’t know.

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85% of Consumers Have Concern About AI-Driven Marketing

December 4, 2023

Personalization is probably the main way that consumers interact with AI-based marketing. This Optimove survey finds just 26% feel “very positive” about it, while another 27% think it’s beneficial but have some reservations, 28% have objections, and 19% are neutral. Concerns about data use and being watched head the list of objections to AI; only 15% of respondents had no concerns at all.

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AWS Launches Martech Competency Certifications

December 1, 2023

It’s Amazon’s world; the rest of us just live in it.  Amazon Web Services (AWS) drove the point home this week by launching an Advertising and Marketing Technology Competency program that certifies vendors as capable of doing their jobs.  Proudly participating CDPs include Acquia, ActionIQ, Adobe, Algonomy, Amperity, Blueshift, CleverTap, Cordial, Tealium, Firsthive, mParticle, Treasure Data, SAS, Segment, Zeta, and likely others that I’ve missed.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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