Consumers may be lukewarm about AI, but they are passionate about their apps. Cisco finds that 88% have stopped using an app due to performance issues in the past year and 76% are trying to limit the number of apps on their devices. Two-thirds (66%) now want to use only the best apps and expect an exceptional digital experience as a standard. How exceptional can be standard, I don’t know.
Personalization is probably the main way that consumers interact with AI-based marketing. This Optimove survey finds just 26% feel “very positive” about it, while another 27% think it’s beneficial but have some reservations, 28% have objections, and 19% are neutral. Concerns about data use and being watched head the list of objections to AI; only 15% of respondents had no concerns at all.
It’s Amazon’s world; the rest of us just live in it. Amazon Web Services (AWS) drove the point home this week by launching an Advertising and Marketing Technology Competency program that certifies vendors as capable of doing their jobs. Proudly participating CDPs include Acquia, ActionIQ, Adobe, Algonomy, Amperity, Blueshift, CleverTap, Cordial, Tealium, Firsthive, mParticle, Treasure Data, SAS, Segment, Zeta, and likely others that I’ve missed.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.