South Africa’s Nedbank is a leader in its market — but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help customers improve their service.
The third quarter of 2016 saw 105 VC and private equity deals in martech companies for a total of $2834.6 million, a 1.25% dip compared to Q3 2015. These figures confirm the consistent growth in martech following a massive Q2, where over $5000 million in funding flowed into martech companies. MarTech Advisor currently tracks over 5,000+ companies spread over 44 categories in their martech list, and while different analysts may track the martech sector differently, most reports suggest a fairly substantial and steady growth in martech funding.
Swrve, the leading mobile marketing cloud solution, has introduced updates to its Conversations feature to deliver businesses a communication platform specifically tailored for mobile audiences.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.