As male-dominated as the African tech space is, some women are making their mark, serving as a source of encouragement for more women to dive in. To celebrate this year’s International Day for the Girl Child, Techpoint Africa showcases four tech women doing big things in African Tech; their work, life and how they’re navigating a male-dominated ecosystem.
Ghanaian start-up Kaazi has launched the public beta of its football talent identification and recruitment platform, which will be available to all football players in Africa. Founded in July by Nana Yaw Oppong-Mensah, a former football player, coach and scout, Kaazi is a web-based platform that allows football players to build their own profiles by adding videos and match highlights to showcase their talent directly to scouts and professional football clubs.
Pandemic-driven growth in India’s ecommerce, food and grocery sectors combined with reverse migration of workers from cities back to their hometowns has put blue-collar workers in high demand. Now companies in India are investing in upskilling that workforce to fit new working models in recognition of changed economics and to benefit from India’s 250 million blue-collar workforce.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.