Pandemic-driven growth in India’s ecommerce, food and grocery sectors combined with reverse migration of workers from cities back to their hometowns has put blue-collar workers in high demand. Now companies in India are investing in upskilling that workforce to fit new working models in recognition of changed economics and to benefit from India’s 250 million blue-collar workforce.
As male-dominated as the African tech space is, some women are making their mark, serving as a source of encouragement for more women to dive in. To celebrate this year’s International Day for the Girl Child, Techpoint Africa showcases four tech women doing big things in African Tech; their work, life and how they’re navigating a male-dominated ecosystem.
A Sitecore survey of IT executives in 12 countries in the GCC, the Levant, and Egypt showed the impact of the pandemic on customer behavior. Ninety-one percent of consumers in MENA become digital converts; and 83% of organizations in MENA advanced their marketing stack more in 2020 than they had in the three years prior.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.