More data news: healthcare data integration company Abacus Insights has raised a $12.7 million Series A. Abacus lets health insurance companies unify customer data from different sources. You can think of it as a specialized CDP for health data, although they don’t use the term.
Then there’s this: Salesforce has decided to not sell its software to retailers who sell certain types of weapons. The move seems to be aimed mostly at making its employees happy, since consumers don’t buy Salesforce products directly.
In somewhat harder news, LiveRamp has launched Authenticated Traffic Solution, which lets Web publishers match visitor data with its IdentityLink profiles. This enables cookieless customer identification across channels. It’s all very noble, according to CEO Scott Howe. “We’re launching our Authenticated Traffic Solution for the good of everyone in the industry—so that permissions can be honored while also democratizing identity and data for the good of all participants.”
Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.