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Abacus Insights Raises $12.7 Million Series A for Healthcare Data Integration

More data news: healthcare data integration company Abacus Insights has raised a $12.7 million Series A. Abacus lets health insurance companies unify customer data from different sources. You can think of it as a specialized CDP for health data, although they don’t use the term.

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LiveRamp Launches Cookieless Web Site Visitor Identification

May 31, 2019

In somewhat harder news, LiveRamp has launched Authenticated Traffic Solution, which lets Web publishers match visitor data with its IdentityLink profiles. This enables cookieless customer identification across channels. It’s all very noble, according to CEO Scott Howe. “We’re launching our Authenticated Traffic Solution for the good of everyone in the industry—so that permissions can be honored while also democratizing identity and data for the good of all participants.”

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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