Salesforce Won’t Work with Retailers Selling Semi-Automatic Guns

Then there’s this: Salesforce has decided to not sell its software to retailers who sell certain types of weapons. The move seems to be aimed mostly at making its employees happy, since consumers don’t buy Salesforce products directly. The company says that only a few current clients will be affected, so there’s little financial sacrifice. It’s an interesting contrast to their choice to continue contracts with federal immigration agencies, which was widely criticized last year. Speaking of corporate social activism: this study from DoSomething Strategic found that few consumers actually remember the social stands that companies take.