CDP Industry Doubled in 2017: CDP Institute Report

Trying to put these changes in context? Here’s help: the CDP Institute just released its semi-annual industry update, now covering more than 50 vendors. We look at changes in vendor counts, funding and employment by region and product type. Fascinating, if you’re into that sort of thing. And you are.

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Account Based Marketing Vendor Terminus Buys B2B Attribution Vendor BrightFunnel

January 3, 2018

Is there a prize for first acquisition of the year? If so, Account Based Marketing vendor Terminus just won it by announcing they’re buying BrightFunnel, which specializes in B2B marketing analytics and attribution. It’s pretty far from Terminus’ core business in targeted display ads, which just shows the extent of their ambition to become a full service B2B marketing platform.

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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