Here’s a straw in the wind: Acquia has added a self-service interface to process data deletion requests submitted by consumers under privacy regulations. It’s one more example of CDPs providing privacy-related services. Separately, Acquia announced a Workato integration, which will enable connections through Workato to hundreds of third-party cloud services.
The Queensland government is considering forcing agencies to report data breaches to affected individuals and the state’s privacy commissioner as part of proposed privacy and right to information reforms. The Department of Justice and Attorney-General on Friday released a consultation paper calling for feedback.
Customer data problems are expected to reduce revenue by more than half (56%) of the marketers surveyed by Forrester for Amperity. The study found that personalization (81%) and segment targeting (80%) are the top priorities in choosing a data platform, even though marketers recognize they need to build unified profiles before they can do anything else.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.