Microsoft has released Predictive Targeting for Audience Ads, which appear near articles on sites like MSN and Microsoft Edge. Predictive Targeting matches intent derived from Microsoft’s data on user behaviors with the best available ad assets. As Microsoft puts it, “it eliminates the need for advertisers to create an entire audience targeting strategy from scratch.”
In response to public concerns over the volume of data employers collect on their workers, including about hours and earnings, and that can be shared with and third parties without consent.
Acryl Data has secured a $21 million Series A for its data governance and observability managed service, which is based on the Acryl-led open-source DataHub Project. The service helps companies build a data catalog, trace data lineage, and manage data quality problems. Those functions usually exist outside of the CDP but are components of the larger data management ecosystem.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.