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Action IQ Releases B2B CDP

Business marketing has been a growth area for CDPs in the past year or two.  ActionIQ entered that arena last week with a B2B edition of its enterprise-oriented CDP.  Special features include partnerships with B2B data vendors, a B2B-specific data model, and integrations with B2B marketing tools including Account-Based Marketing and product analytics systems.

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Tealium and Twilio Segment Support New Google Conversion API

October 4, 2021
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YouTube Home to Hundreds of Election Misinformation Videos

November 5, 2024

Misleading election-related ads are “running rampant” on Meta-owned Facebook, but Google-owned YouTube is also making money from misinformation. Research by Media Matters, independently confirmed by the New York Times, found 30 YouTube channels that between them had posted almost 300 videos containing misinformation which had earned some 47 million views. YouTube is monetizing them with ads and sharing revenue with the creators.  YouTube says election-denial falsehoods don’t violate its guidelines.

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