Action IQ Releases B2B CDP

Business marketing has been a growth area for CDPs in the past year or two.  ActionIQ entered that arena last week with a B2B edition of its enterprise-oriented CDP.  Special features include partnerships with B2B data vendors, a B2B-specific data model, and integrations with B2B marketing tools including Account-Based Marketing and product analytics systems.

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Tealium and Twilio Segment Support New Google Conversion API

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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