Adobe Campaign Adds Triggered Journeys Powered by CDP Data
Adobe included a “real time CDP” with persistent profiles in the Experience Platform it released in March. They’ve now added four “use cases” for Experience Platform, confusingly including real time CDP on the list. More concretely, they’ve announced “triggered journeys” in Adobe Campaign that draw on CDP data to help choose reactions to customer actions. Adobe sees this as an “industry first” although it’s not clear why.