Adobe Cross-Device Identity Co-op Now Generally Available

Adobe’s master press release also casually mentioned general availability of their Device Co-op, originally announced two years ago. The Co-op lets Adobe Analytics Cloud customers pool deterministic device matches to create a shared master set of matches. In a newly privacy-conscious world, perhaps a quiet announcement was best. But if other sources of cross-device matches are limited by GDPR and other changes, Adobe’s large customer base could make its Co-op an important alternative. Details here on how the Co-op works.