It’s beginning to look like access to customer data is as valuable as access to the customers themselves. Springbot, which provides marketing automation to small ecommerce companies, has set up a co-op to let its clients pool anonymous customer profiles and send campaigns to look-alikes of their own customer lists. Springbot sends the campaigns, so retailers only get information about responders. Springbot collects its clients’ data through integration siwth Big Commerce, Magento, and Shopify.

ScanMyPhotos isn’t alone in taking a position on public issues: OnBrand Magazine found that 79% of marketing decision-makers are including social and cultural issues in their 2018 strategies and 36% are excited to explore brand activism.

Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.