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Adobe Cross-Device Identity Co-op Now Generally Available

Adobe’s master press release also casually mentioned general availability of their Device Co-op, originally announced two years ago. The Co-op lets Adobe Analytics Cloud customers pool deterministic device matches to create a shared master set of matches. In a newly privacy-conscious world, perhaps a quiet announcement was best. But if other sources of cross-device matches are limited by GDPR and other changes, Adobe’s large customer base could make its Co-op an important alternative. Details here on how the Co-op works.

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Springbot Launches Audience Co-op for Small Ecommerce Companies

March 29, 2018

It’s beginning to look like access to customer data is as valuable as access to the customers themselves. Springbot, which provides marketing automation to small ecommerce companies, has set up a co-op to let its clients pool anonymous customer profiles and send campaigns to look-alikes of their own customer lists. Springbot sends the campaigns, so retailers only get information about responders. Springbot collects its clients’ data through integration siwth Big Commerce, Magento, and Shopify.

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Omeda Integrates With Shopify

July 8, 2025

Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.

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