Adobe Cross-Device Identity Co-op Now Generally Available

Adobe’s master press release also casually mentioned general availability of their Device Co-op, originally announced two years ago. The Co-op lets Adobe Analytics Cloud customers pool deterministic device matches to create a shared master set of matches. In a newly privacy-conscious world, perhaps a quiet announcement was best. But if other sources of cross-device matches are limited by GDPR and other changes, Adobe’s large customer base could make its Co-op an important alternative. Details here on how the Co-op works.

More News

Next Article

Springbot Launches Audience Co-op for Small Ecommerce Companies

March 29, 2018

It’s beginning to look like access to customer data is as valuable as access to the customers themselves. Springbot, which provides marketing automation to small ecommerce companies, has set up a co-op to let its clients pool anonymous customer profiles and send campaigns to look-alikes of their own customer lists. Springbot sends the campaigns, so retailers only get information about responders. Springbot collects its clients’ data through integration siwth Big Commerce, Magento, and Shopify.

CDPI Newsletter
Featured Article

Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

CDPI Newsletter