Adobe Helps Marketers Use Customer Data to Guide TV Purchases

Adobe has released Advertising Cloud TV, which integrates its recently-acquired TubeMogul programmatic TV buying platform with customer data from Adobe Analytics Cloud. The platform can purchase “live linear TV” (conventional broadcasts) and the more advanced kinds (addressable, connected, video on demand, OTT, etc.). The Adobe Analytics integration will let marketers better understand the audiences they wish to pursue, but not necessarily target ads at known individuals.

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Data & Marketing Association Forms Industry Council to Address Cross-Channel Identity and Attribution

June 21, 2017

The Data & Marketing Association (DMA) has formed Structured Innovation Identity Council to work on cross-channel identity and attribution issues. Council members are vendors and brand marketers including Acxiom, Conversant, Experian, FCB/SIX, LiveRamp, IBM, Infogroup, MediaMath, Morgan Digital Ventures, Moxie, Oracle Data Cloud, Publishers Clearing House, TD Ameritrade, United States Postal Service, and 4INFO. The group is developing educational resources and maybe more.

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Funding: CognitiveScale Raises $15 Million and Element AI Raises $102 Million

June 19, 2017

Another theory is you like to read funding announcements. Okay, then: CognitiveScale, which offers customer- and employee-facing products that interpret and respond to user behaviors, recently added $15 million in funding, bringing its total to $50 million. Meanwhile, Element AI raised $102 million to grow its business, offers AI-based advertising, customer engagement, and contact center applications among many other things. Element AI says it’s the biggest-ever Series A funding round for an AI company.

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