Findings include: 1) while 85% of 1,000 marketers surveyed think consumers understand their privacy policies, only 61% of consumers read them and half of those understood them; 2) 60% of the consumers said they want more information on how to change or delete their data; marketers, meanwhile, are facing challenges from multiple market forces.
Data leaks are less a concern to consumers than poor environmental records or product failures, according to a YouGov survey, though the number increases substantially in Asia-Pacific markets.
After a 12-month grace period, the UK’s children’s design code requires compliance to protect by design and default if a user is, or is suspected to be a child (defined here as users under age 18). This applies to connected toys, games, and edtech as well as to online retail and other online services, including social and video sharing platforms.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.