Adobe survey comparison of marketer/consumer privacy perspectives shows mismatch going into a 3rd party cookie-less future

Findings include: 1) while 85% of 1,000 marketers surveyed think consumers understand their privacy policies, only 61% of consumers read them and half of those understood them; 2) 60% of the consumers said they want more information on how to change or delete their data; marketers, meanwhile, are facing challenges from multiple market forces.