Overall, only 15% of consumers say they switched providers following a data leak, but numbers jump up in Asia-Pacific

Data leaks are less a concern to consumers than poor environmental records or product failures, according to a YouGov survey, though the number increases substantially in Asia-Pacific markets.

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Adobe survey comparison of marketer/consumer privacy perspectives shows mismatch going into a 3rd party cookie-less future

September 7, 2021

Findings include: 1) while 85% of 1,000 marketers surveyed think consumers understand their privacy policies, only 61% of consumers read them and half of those understood them; 2) 60% of the consumers said they want more information on how to change or delete their data; marketers, meanwhile, are facing challenges from multiple market forces.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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