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Adobe’s new report reviews digital and data maturity in AUS/NZ businesses

Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX, it tells us about digital and data maturity and how organisations continue to keep up with with customer experience expectations. A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022.

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From Microsoft to Kyndryl to Adobe, how global businesses are looking to invest in the future of tech, innovation

April 7, 2022

With the rapid acceleration in digital adoption across industries on account of the COVID-19 pandemic and the role of technology and innovation in ensuring a more connected world, leaders of global tech giants like Microsoft, Kyndryl and Adobe, among others, gave an overview of the investments and partnerships needed in tech innovations to stay relevant and ahead in the future.

CDPI Emerging Markets
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Australia-based communications tech player, Soprano acquired UK-based Ubisend for an undisclosed sum

April 7, 2022

Consumers and citizens are demanding ever more tailored communication experiences from the brands and organisations they’re engaging. Soprano said it’s looking to leverage ubisend’s AI-powered communication technology to launch, manage and monitor conversational solutions and scale AI communications and automation across an organisation.

CDPI Emerging Markets
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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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