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Adobe’s new report reviews digital and data maturity in AUS/NZ businesses

Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX, it tells us about digital and data maturity and how organisations continue to keep up with with customer experience expectations. A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022.

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From Microsoft to Kyndryl to Adobe, how global businesses are looking to invest in the future of tech, innovation

April 7, 2022

With the rapid acceleration in digital adoption across industries on account of the COVID-19 pandemic and the role of technology and innovation in ensuring a more connected world, leaders of global tech giants like Microsoft, Kyndryl and Adobe, among others, gave an overview of the investments and partnerships needed in tech innovations to stay relevant and ahead in the future.

CDPI Emerging Markets
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Australia-based communications tech player, Soprano acquired UK-based Ubisend for an undisclosed sum

April 7, 2022

Consumers and citizens are demanding ever more tailored communication experiences from the brands and organisations they’re engaging. Soprano said it’s looking to leverage ubisend’s AI-powered communication technology to launch, manage and monitor conversational solutions and scale AI communications and automation across an organisation.

CDPI Emerging Markets
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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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