Adomni Lets Marketers Buy Out of Home Ads By Audience Not Location

Most marketers would much rather manage media purchases than software licenses. Adomni, a platform to help buy digital out-of-home ads, is making that even more fun by adding the ability to purchase such ads based on audience characteristics rather than location. The secret is data from PlacedIQ that matches ad locations with information about the people who pass near that location.