Most marketers would much rather manage media purchases than software licenses. Adomni, a platform to help buy digital out-of-home ads, is making that even more fun by adding the ability to purchase such ads based on audience characteristics rather than location. The secret is data from PlacedIQ that matches ad locations with information about the people who pass near that location.
CleverTap, a mobile marketing platform that also casually refers to itself as a CDP, has added a recommendation engine to its bag of tricks. This is a fully automated tool for marketers: deployment takes just minutes.
And here’s another poll, this from Thunderhead, which is technically a CDP but (accurately) describes itself as a journey orchestration engine. They find that 38% of consumers have stopped buying from a brand as a result of a bad experience and 82% share their frustrations on social media. A whopping 94% said they’re frustrated by disjointed encounters. Yes, whopping.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.