Marketing technology vendor AdRoll hasn’t raised money but they did launch a suite of marketing tools including email, product recommendations, and cross-channel measurement. Yes, they still do digital advertising and retargeting. Target market is direct-to-consumer companies. Pricing starts at free.
We have a rare bundle of CDP news for you today, Dear Reader. Let’s start with Arm Treasure Data, which just announced early access to a new customer journey orchestration module, 20 new data connectors, and improvements in privacy compliance, platform administration, and user identity federation.
Onfido helps with one aspect of identity management: proving you are who you claim when opening a new account or otherwise asserting an identity. The system remotely reads government-issued IDs and compares the ID photo with a live view of the person’s face. They just raised $100 million, bringing their total funding to $200 million.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.