Bloomberg reports that the ad cost per impression on Meta-owned Facebook and Instagram has doubled or tripled in recent weeks. Meta said: “Our ads system is working as expected for the vast majority of advertisers.” Both statements could be true.
DoubleVerify will support TikTok’s new Inventory Filters – Vertical Sensitivity and Category Exclusion — providing brand safety and suitability measurement across 16 new categories of potentially sensitive content. The media effectiveness platform aims to ensure promotions are aligned with suitable content on the platform. This follows DoubleVerify’s January move to support Facebook Feed and Instagram Reels.
Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.
Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.