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AI Systems Take Ethical Shortcuts: NTT DATA Study

Artificial intelligence raises social issues of its own. In this NTT DATA Services survey, one quarter of executives said their AI system had tried to gain access to restricted data, worked on an unauthorized project, ignored a command, or suggested taking illegal measures for efficiency. There’s also data on AI adoption rates, attitudes towards AI, data strategies, employee retention, change management, and other interesting topics.

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Neustar Launches Second-Party Data Marketplace

October 23, 2020

Second party data is shared by the company that collected it, while third party data is shared by aggregators who get it from the companies that collected it. Neustar’s new “Second Party Data Marketplace” blurs the distinction by offering consumer profiles from Neustar, ad exposures from iSpot.tv, mobile shopping data from Scanbuy, and geo-location data from Foursquare. It’s all connected with Neustar’s own identity graph.

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Pandemic Has Increased Demand for Data Integration Technology: Precisely Report

October 21, 2020

That’s it for product news. We do have a study from data integrity vendor Precisely, which found that 66% of customer experience leaders believe building a 360-degree customer view will be essential in the post-COVID-19 world and 60% have become more interested in data integration technologies because of the pandemic. Less surprising: 86% have changed the CX strategy, 79% see more digital interactions, and 50% says customer now expect more seamless, integrated digital experiences.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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