ANA Says 23% of $88 Billion Spent on Programmatic Web Ads is Wasted

The Association of National Advertisers (ANA) is also unhappy, in their case with programmatic media transparency. They issued a report earlier this week that found 23% of the $88 billion in open web programmatic media spend is wasted, including 15% on “made for advertising” websites that offer “low-quality content, such as fake news, conspiracy theories, or spammy links”. Mostly they argue it’s up to advertisers to be more careful.