“Unnecessarily complex, inefficient and costly ecosystem” could describe pretty much any aspect of adtech.  That particular quote comes from Albertsons Media Collective, which was referring to the retail media world in particular and has just proposed a framework to simplify and standardize it.  Partners include Omnicom Media Group, Pinterest, and R3, and you are probably welcome to join, Dear Reader.

Attention-based ad buying is one way to help advertisers ensure they are spending money wisely. DoubleVerify, which specializes in media quality and attention data, is upping their game through an alliance with Scibids, which uses AI to optimize programmatic ad buying. Good timing.

CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences.  This enables Segment queries to integrate data residing in Redshift without importing it.  Similar connectors are already available for Snowflake and Databricks.