“Unnecessarily complex, inefficient and costly ecosystem” could describe pretty much any aspect of adtech.  That particular quote comes from Albertsons Media Collective, which was referring to the retail media world in particular and has just proposed a framework to simplify and standardize it.  Partners include Omnicom Media Group, Pinterest, and R3, and you are probably welcome to join, Dear Reader.

Attention-based ad buying is one way to help advertisers ensure they are spending money wisely. DoubleVerify, which specializes in media quality and attention data, is upping their game through an alliance with Scibids, which uses AI to optimize programmatic ad buying. Good timing.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.