We’ve been writing recently about Amazon battling with Shopify for the business of online merchants, but Amazon is also fighting against Walmart.  The latest news from that front is Walmart’s release of new self-service tools for advertisers in its online Marketplace.  This overlaps with the retail media network wars if you’re keeping track.

Adobe last week announced a $20 billion half-cash, half-stock deal to buy Figma, a web-native, collaborative graphic design platform that competes with several important Adobe products. The price is more than 200x Figma’s 2021 revenue although Adobe said it expected Figma revenue to more than quadruple to a $400 million annual run rate by the end of fiscal 2022. That’s much faster than Adobe’s current 13% growth rate although it’s still a small fraction of Adobe’s roughly $17 billion revenue.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.