Amazon Beats Walmart Prices But Gap Is Narrowing: Profitero Study
Remember when Walmart was the evil empire destroying small businesses across America? Today the $500 billion behemoth has somehow morphed into a spunky underdog fighting Amazon.com ($136 billion revenue). One dimension to the duel is pricing, where Amazon continues to undercut Walmart’s core promise of being cheaper than anyone else. This new study from Profitero finds that Amazon underpriced Walmart in 12 of 13 categories, although the average difference is just 3%. Walmart still beats the prices of other retailers.