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Amazon hidden efforts to stop privacy regulations revealed

Amazon, which has amassed a vast amount of sensitive information on customers and whose efforts have gone largely unchecked, has now been shown, via confidential documents reviewed by Reuters, to be running a big lobbying effort used to forestall or gut privacy legislation. The effort, led by a former aid to President Biden, has killed or undermined privacy legislation two dozen states.

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Yelp Lets National Brands Promote Local Partners

November 23, 2021

Yelp reviews are a foundation for many SMB marketing programs, so it’s on-topic today.  But their actual news is a man-bites-dog reversal: Yelp has just launched two ad units that let national brands promote themselves by highlighting local companies that carry their goods.  Sponsored Collections show ads organized around a theme while Seasonal Spotlight ads present a rotating sample of brand holiday campaigns.

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Close to 90M TikTok users eligible for class-action payout

November 23, 2021

TikTok users in the US who used the site before October 1 may be eligible for part of the recently settled $92 million class action. The Illinois suit alleged TikToik shared personal data it had collected from users with third parties without user consent. The company, which denies the claim, agreed to the settlement which applied to approximately 89 million users. Claims by eligible users must be submitted before March 1, 2022.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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