Amazon, which has amassed a vast amount of sensitive information on customers and whose efforts have gone largely unchecked, has now been shown, via confidential documents reviewed by Reuters, to be running a big lobbying effort used to forestall or gut privacy legislation. The effort, led by a former aid to President Biden, has killed or undermined privacy legislation two dozen states.
Yelp reviews are a foundation for many SMB marketing programs, so it’s on-topic today. But their actual news is a man-bites-dog reversal: Yelp has just launched two ad units that let national brands promote themselves by highlighting local companies that carry their goods. Sponsored Collections show ads organized around a theme while Seasonal Spotlight ads present a rotating sample of brand holiday campaigns.
TikTok users in the US who used the site before October 1 may be eligible for part of the recently settled $92 million class action. The Illinois suit alleged TikToik shared personal data it had collected from users with third parties without user consent. The company, which denies the claim, agreed to the settlement which applied to approximately 89 million users. Claims by eligible users must be submitted before March 1, 2022.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.