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Yelp Lets National Brands Promote Local Partners

Yelp reviews are a foundation for many SMB marketing programs, so it’s on-topic today.  But their actual news is a man-bites-dog reversal: Yelp has just launched two ad units that let national brands promote themselves by highlighting local companies that carry their goods.  Sponsored Collections show ads organized around a theme while Seasonal Spotlight ads present a rotating sample of brand holiday campaigns.

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Amazon hidden efforts to stop privacy regulations revealed

November 23, 2021

Amazon, which has amassed a vast amount of sensitive information on customers and whose efforts have gone largely unchecked, has now been shown, via confidential documents reviewed by Reuters, to be running a big lobbying effort used to forestall or gut privacy legislation. The effort, led by a former aid to President Biden, has killed or undermined privacy legislation two dozen states.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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