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Yelp Lets National Brands Promote Local Partners

Yelp reviews are a foundation for many SMB marketing programs, so it’s on-topic today.  But their actual news is a man-bites-dog reversal: Yelp has just launched two ad units that let national brands promote themselves by highlighting local companies that carry their goods.  Sponsored Collections show ads organized around a theme while Seasonal Spotlight ads present a rotating sample of brand holiday campaigns.

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Amazon hidden efforts to stop privacy regulations revealed

November 23, 2021

Amazon, which has amassed a vast amount of sensitive information on customers and whose efforts have gone largely unchecked, has now been shown, via confidential documents reviewed by Reuters, to be running a big lobbying effort used to forestall or gut privacy legislation. The effort, led by a former aid to President Biden, has killed or undermined privacy legislation two dozen states.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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