Amazon Promotes House Brands Over Competitors: NY Times

The mother lode of obvious news is the tech reporting team at The New York Times. It’s my dream to work there some day.  Here they tell us that Amazon is favoring its own products over those of competitors. And, more obvious still, they report this actually works.  Just the right tone of feigned surprise.

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Postie Offers One-Stop Direct Mail Marketing

July 5, 2018

Direct mail was never really lost but that doesn’t prevent companies from rediscovering it. The latest is Postie, which has just launched an integrated system combining access to a 320 million-name database; connections with a company’s own CRM, Web, and other systems; look-alike prospect modeling; rule- and event-based trigger campaigns; and more. Users upload creative and do everything else within the system. Sweet.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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