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Amazon to Show Ads in Prime Video Unless Subscribers Pay Extra

Streaming video companies have belatedly recognized that advertising can be more profitable than subscriptions, and are pushing paid subscribers to switch.  Amazon just introduced its own typically arrogant twist on the concept, unilaterally placing all Prime Video customers in an ad-supported plan unless they choose to pay $2.99 per month more than their current $14.99 monthly Prime member fee.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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Just 24% of Companies Have Unified Online and Offline Retail Data: Forrester Report

September 26, 2023

Some surveys suggest that most companies have unified their customer data but many more show the industry has a long way to go.  This Forrester study for NIQ falls into the latter group, with just 24% of respondents reporting they can track customer behavior across ecommerce and in-store retail channels.  Nearly two-thirds (63%) has eleven or more data sources for omni-channel measurement.

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