Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.
Although the challenging 2023 ad market slowed growth for podcasts, revenue is nevertheless predicted to reach nearly $2.6 billion by 2026. For the second year, comedy and sports are beating news in appeal to advertisers. The report was issued to coincide with the IAB Podcast Upfront event, discussing innovations in the space.
Consumers being chased by an Internet ad is an industry cliché. But taxi-hailing app Curb is making the dream come true with Curb Journey Connect, a cross between digital out of home, retail media, and jealous ex-boyfriend. Advertisers can target individuals or finely-tuned segments before, during, and after their rides.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.