Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.
Although the challenging 2023 ad market slowed growth for podcasts, revenue is nevertheless predicted to reach nearly $2.6 billion by 2026. For the second year, comedy and sports are beating news in appeal to advertisers. The report was issued to coincide with the IAB Podcast Upfront event, discussing innovations in the space.
Consumers being chased by an Internet ad is an industry cliché. But taxi-hailing app Curb is making the dream come true with Curb Journey Connect, a cross between digital out of home, retail media, and jealous ex-boyfriend. Advertisers can target individuals or finely-tuned segments before, during, and after their rides.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.