International Sloth Day – the traditional day for CDP product announcements – is several weeks away, but some vendors couldn’t wait. Amperity yesterday launched Amperity 4.0, which features real-time event streaming, self-optimizing predictive models, new connectors, more precise data access control, faster queries, and more.
Triton Digital the global technology and services provider to the digital audio and podcast industry, announced the release of the latest LATAM Podcast Report for the August 2021 reporting period (August 2 – August 29, 2021), as measured by Triton’s Podcast Metrics measurement service. A number of new entities debuted in the Top 100 Podcast report this reporting period.
CDP Blueshift also jumped the gun by announcing an extension of its journey orchestration to support all channels including commerce, sales, loyalty, and support. The vendor has also added a new App Hub with 80+ integrations including direct mail, support, CRM, IVR, paid media, and other partners.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.