A customer data platform’s most important job is making the entire customer journey accessible across all the major touch points. Segment focuses on collecting 10 core customer data streams: mobile, web, server, offline, support, sales, email, marketing automation, advertisement, and payments.
This is part three of a series and the previous ones about the “customer” and the “data” are easy to check back to.The last word in CDP is “platform.” This is actually the most interesting part of CDP because it means that we’re going to talk about what you can actually do with a CDP….
AgilOne is announcing today a new release of its Customer Data and Engagement Hub.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.