Anti-Trust Filings Claim Google Cheated Publishers and Advertisers

In today’s edition of Big Tech Behaving Badly, new filings in a multi-state anti-trust lawsuit show Google gamed its ad auctions to underpay publishers and overcharge advertisers.  The dispute seems less about what they did than whether it was illegal.

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World Is Caught in ‘Vicious Cycle of Distrust’: Edelman Trust Barometer

January 19, 2022

Or maybe you’re just worried about the collapse of civilization in general.  Our friends at Edelman will scratch that itch with news that trust levels in major institutions are lower than ever.  “Government and media feed cycle of division and disinformation for votes and clicks,” says Edelman, leaving “NGOs and business pressured to take on societal problems beyond their abilities.”  Have a great day!

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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