In today’s edition of Big Tech Behaving Badly, new filings in a multi-state anti-trust lawsuit show Google gamed its ad auctions to underpay publishers and overcharge advertisers. The dispute seems less about what they did than whether it was illegal.
Or maybe you’re just worried about the collapse of civilization in general. Our friends at Edelman will scratch that itch with news that trust levels in major institutions are lower than ever. “Government and media feed cycle of division and disinformation for votes and clicks,” says Edelman, leaving “NGOs and business pressured to take on societal problems beyond their abilities.” Have a great day!
On to cheerier topics. Mobile ad platform LoopMe sold a majority stake to growth investor Mayfair Equity Partners for $120 million. LoopMe uses AI to optimize media campaign delivery in real time across mobile, connected TV, digital audio, digital out-of-home, and other fun channels.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.